A woman sitting in a wooden boat on a calm, foggy lake surrounded by forested mountains, enjoying vacations

Because Life is Too Short to Be Wasted!

Choose Sober Tourism

Our trips are proof that fun and adventure don’t come bottled.

We’re here to show you that life can be an exhilarating rollercoaster without the need for liquid courage

Because we’re the travel company that’s redefining adventure and proving that sobriety is your greatest superpower. 

We’re here to make you a travel hero with tales of epic adventures, hilarious memories, and newfound friends. 

So don’t just plan a trip; plan an unforgettable,  exhilarating adventure with Sober Tourism. Join us, and let’s make your next journey one for the books, not the bar napkins!

Our Services

A person smiling and sitting in a canoe on a lake during sunset, with a forested shoreline and the setting sun reflected on the water in the background.

Discover a New Way to Travel

For travelers who seek meaningful memories, get fully curated experiences filled with joy

Two women practicing yoga on towels at the beach near the ocean.

Corporate Wellness, The Sober Way

Give something different to your team, we design activities that recharge your people and support your culture

A man standing outdoors on a rocky area holding a flagpole with the Costa Rican flag, wearing a large straw hat, a patterned short-sleeve shirt, light blue shorts, and black slides, with a scenic background of a beach, ocean, green trees, and a blue sky with some clouds.

Support the Change. Lead the Movement

Ambassador Program puts you on the sober travel map. Share, promote , and inspire a global community—one connection at a time

A five-step travel challenge plan with icons: a calendar, a document, a cocktail, a checkmark, and an airplane with surfboard. The steps include picking a date, choosing challenge length, easy swap, staying sober, and packing for paradise.

Turn Blurry Nights Into Your Biggest Life Upgrade.

Ready for a travel experience that’s memorable for all the right reasons?

How it works?

Why Sober Tourism?

Zero Regrets, Zero Hangovers

You won’t wake up to any questionable decisions or those “What did I do last night?” moments. Instead, you’ll wake up to breathtaking sunrises, stunning landscapes, and a sense of accomplishment.


Laughter Over Liquor

We’ve got comedy shows, fun excursions, and activities that are way more hilarious than the slurred jokes you’ll hear at a crowded bar.


Mindfulness over Mixer

Explore the world with a clear mind. We offer meditation sessions in serene locations, so you can find your inner Zen without relying on a bottle.


New Friends, Not New Bar Buds

Our trips are all about building meaningful connections, not just fleeting conversations in a noisy club.


What People Are Saying

“The absence of alcohol made this trip incredibly refreshing and unique. I didn’t wake up with a foggy head or regretful memories. Instead, I woke up early, ready for the day’s adventures. We went on hikes, practiced mindfulness in serene locations, and forged genuine connections with fellow travelers. The focus was on truly experiencing every moment, and it was incredibly rewarding.”


— Adnan Sami, 2025

“I didn’t miss a drop of alcohol one bit. If anything, it made the whole experience even better! The trip was a laugh-a-minute from start to finish. My Instagram is now filled with beautiful landscapes, not blurry selfies. Who knew you could have this much fun while staying sober? Sober Tourism, you’ve got a fan for life!”

—Amanda Robertson, 2024

“This shift is part of a larger cultural trend. More people are choosing to cut back on alcohol or skip it altogether, whether for health, mindfulness or personal reasons. And the industry is taking notice. High-end hotels, resorts and airlines are rolling out sophisticated nonalcoholic beverages that rival their alcoholic counterparts in flavor, presentation and innovation. With an eye toward inclusivity, these brands are ensuring that everyone—whether they drink or not—feels catered to”

— Forbes, 2025